It is said that people don't care what you know, unless they know that you care. That's why, when it comes to sharing the love of Christ with people, it's not about treating people as "projects" or "targets" for a gospel presentation. Rather, when it comes to sharing Jesus, friendship is what matters most. So, how can we be the kind of friends who, through the life-changing power of faithful, honest and engaging relationships, earn the opportunity to share the message of Jesus?